Who We Are
Kim and I combine science-backed insights with clear and accurate messaging to craft content that empowers clients and members to lose fat, gain muscle, improve fitness, optimize metabolic health, prevent disease, become mentally strong, and thrive in all areas of their lives.
Below are the before-and-after photos of Kim, a former client and current co-owner, showing her results after one year of our proprietary WCHP and Shield Maiden lifestyle consultation and training. Now, she'll be coaching you!
Wayne Coolidge Health Promotion Presents:
Our six pillars of consultation, training, and information services promote health, fitness, and productive longevity.
(Click on images for additional information)
Nutritional Competence to fuel the body and promote optimal cellular function and prevent disease.
Physical Activity & Fitness Training for strength, health, and empowerment.
Expertise in Toxicity Avoidance to preserve optimal genetic expression and productive longevity.
Fat loss and Metabolic Health for wellness, mobility & longevity.
Heart Rate variability (HRV) Assessment and Consultation focusing on the biomarker most indicative of human health and disease status.
Karine P Testimonial (Membership & Book)
For those looking for coaching and support, joining the Wayne Coolidge Health Promotion Membership can be incredibly beneficial. This program, led by Wayne Coolidge and Kim Rodes, offers expert guidance to help individuals crush their goals even faster.
Wayne's book, Paleo Perspectives on Aging, Fat Loss, Fitness, and Health is an exceptional guide that masterfully integrates scientific knowledge with ancestral wisdom to promote optimal health and vitality. This transformative resource provides actionable strategies for incorporating nutrition, fitness, and toxin-free living, drawing inspiration from the lifestyle practices of our ancient ancestors.
I highly recommend this book to healthcare providers, nutritionists, wellness enthusiasts, and anyone seeking to transform their health or assist others in achieving their goals. Wayne Coolidge Jr.'s insights move beyond theory to offer realistic solutions for fat loss, fitness, and healthy aging.
Nugget, the Mini-Me Bot, is Lurking Bottom Right, Waiting for a Question. Ask Him Anything, Health and Fitness Related.
Nugget's health promotion brain is loaded with 42 years of Public Health, Community Health, academic, research, and client experience. Everything from his virtual mouth is Wayne Coolidge M.Ed.'s exclusive intellectual property downloaded (fed to him) via three books, many dozens of scientific papers and articles, and speech transcripts.
His answers are vetted and scientifically validated, but he will share scientifically informed opinions on occasion. Nugget is forbidden to access the internet or AI, and his responses are Wayne's exclusively. His (Wayne's) opinion should never be sought for or construed as medical advice. Go ahead and give him a test drive !
"Who writes two books with 478 pages and 237 scientific references to support his membership website? Wayne does."
~Kim Rodes, co-owner of WCHP and Shield Maiden Life
Rene H
I was Wayne's second client when he moved his "Flex'Time" Personal and Corporate Health/Fitness consulting company from Burlington, VT, to Charlotte, NC, in 1992. He has been my personal trainer, my nutrition expert, and all things health and wellness related to me and my family since then. Wayne is the best and, in my opinion, has no peers in the health and fitness world. If you can work with him, take his online courses, or join his community, do it!
Brad P
Congratulations on the Membership Community Website, Wayne! I'm looking forward to reading your book and joining your group! Having worked with you for many years, I can honestly say that there is no better! The results I achieved from your guidance and input into my daily life were then, and still are, unprecedented!! Thank you so much, and again, congratulations!!
Robyn B
2025 marks a 30-year span for me working with Wayne as my trainer and sports science consultant. His knowledge of health promotion, disease prevention, and sports science is vast, and he knows how to apply it to his clients. As science and research-driven as he is, he can relate to and share that knowledge with his clients. I recommend Wayne for all of your health/fitness training and consulting needs.
Join the WCHP Membership Community
For over four decades, Wayne has had a profoundly positive impact on the health and well-being of several thousand clients. That's not enough! Wayne and Kim have designed a more inclusive, far-reaching WCHP by organizing and refining time-honored wellness techniques and strategies into a membership platform to provide wellness-creating services that will support exponentially more people. Consider this membership the foundational first step on the path toward health and fitness success and a springboard toward more powerful and comprehensive WCHP services and offerings.
WCHP Member Benefits:
- Access to WCHP's vast health promotion and fitness training resource library. Our library hosts nearly 100 informational and "how-to" documents and videos, and our inventory cache grows weekly.
- Access to and support for our proprietary "Individualized Lifestyle Assessment and Summary Tool" (ILAST), the official lifestyle management instrument of Wayne Coolidge Health Promotion. When engaged, this product alone offers a lifetime benefit that far exceeds the monthly cost of the WCHP membership.
- Admission to the "Thrive" community, our vibrant members-only forum where like-minded individuals come together to share insights, tips, and encouragement.
- Access to weekly (six per month) coaching/Q&A sessions designed to keep members informed and engaged, empowering them with knowledge regarding nutrition, fitness, fat loss, toxicity avoidance, disease prevention, and motivation. Episodes are cached and saved in the resource library for future access.
- A 5% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses. This discount does not apply to Shield Maiden, Master's, or Doctoral Community Group membership upgrades.
- Membership in our affiliate program, which pays a 10% commission on all referred products and services, including memberships, which are paid on an ongoing, month-to-month basis.
- The opportunity to join Kim and me "on the inside," where we will meet and help you determine your health and fitness goals and make progress and gains that you never thought possible. Please Join Us!
Three Outstanding Membership Add-ons to Accelerate Your Progress
Our core WCHP Community membership creates the opportunity for a life of health, fitness, and productive longevity. Three value-laden additions to your core membership are available to enhance your progress with expanded coaching and focused exposure to more advanced health science concepts in a more exclusive setting. Please consider their value as an industry-leading enhancement to your wellness journey.
The Master's Level Community and Group Coaching Membership
$15.00
Top features
- All the features and benefits of the WCHP introductory Membership Plus:
- Two additional monthly training, coaching, and Q&A sessions, increasing your total possible online contacts to eight per month.
- Exclusive Master's level only cohort group in the "Thrive" Members Forum.
- More advanced and cutting-edge health science studies in smaller group settings.
- A 10% "members discount" on WCHP services, including wellness evaluations, consultations, trainings, and online courses.
The Shield Maiden Life Women's Empowerment Community Membership
$15.00
Top features
- All the features and benefits of the WCHP introductory Membership Plus:
- Two Additional Monthly Training/Coaching/Q&A. sessions, increasing your total possible online contacts to eight per month.
- Exclusive Shield Maiden Community cohort group only channel in the "Thrive" Members Forum.
- More advanced and cutting-edge health science and woman- specific studies in smaller group settings.
- A 10% "members discount" on WCHP services , including wellness evaluations, consultations, trainings, and online courses.
The Doctoral Level Consultation, Coaching & Mastermind Commun
$395
Top features
- All the features and benefits of the Master's Level or Shield Maiden Life Community Membership, plus:
- One Hour of personal Health/Fitness consultation per Month ($250.00 value).
- Invitation to join Master's or Shield Maiden group coaching, plus Two Monthly Doctoral Coaching/Q&A sessions, increasing your total possible online group contacts to ten per Month.
- Two Mastermind Consortium sessions per month that feature participation in readings, research, and community health discussions.
- Exclusive Doctoral-level only cohort group channel in the "Thrive" Members Forum.
- A 15% "members discount" on WCHP services.
